July 4, 2024

The Low Code Revolution: Accelerate Value Delivery to Customers

Authored by Suneetha Uppalapati - Lead - Enterprise Transformation, Americas, WaveMaker, Inc.

In today's dynamic market, winning businesses prioritize delivering value to customers faster. They achieve this by accelerating innovation, optimizing processes, and boosting overall productivity. But customer needs are constantly evolving, and successful businesses recognize the importance of a multifaceted approach. They understand that customers exhibit a range of behaviors, from flexible early adopters to those requiring more complex solutions. This necessitates a broader customer perspective to adapt to ever-shifting priorities.

In my experience working with enterprises of all sizes, speed is the new business urgency – Customers expect rapid innovation and immediate value. This is where, I believe, a low code development platform plays a transformative role.

Low Code Development: Empowered Developers, Empowered Businesses

Low code platforms are a game-changer for developers. They enable faster and more consistent delivery of solutions, allowing organizations to re-visit their product development strategies focussing on more affordable, scalable and higher-quality products that maximize customer value.

The ease of use and rapid development capabilities of low code foster an agile approach. This allows for greater experimentation, effective management of continuous change, by streamlining the entire SDLC (Software Development Life Cycle) process. This translates to:

  • Increase their innovation potential: Faster development cycles free up resources for exploring new ideas and features
  • Reduce complexity of customization: Low code platforms often offer built-in customization options, making it easier to tailor products to specific customer needs

Democratizing Customer Value Creation

Product Developers

Low code platforms provide pre-built components and templates that speed up the development process – allowing developers to rapidly build, test, and deploy applications, reducing time-to-market for new products and features. Best engineering practices and quality standards are built into low code platforms that minimize technical debt.

Implementation Team(s)

Low code platforms empower customer implementation teams enabling self-service approach by:

  • Streamlining customized solutions through configurations (reducing development cost)
  • Creating marketplaces with pre-built components (a hub of API-integrated experience components or re-usable functional components) where teams can effortlessly assemble applications; not only accelerates time-to-market but also enhances customer satisfaction and unlocks new business opportunities

Enterprise Architects

Low code enables Enterprise Architects to:

  • Quickly build prototypes and enablers, fostering innovative ideas allowing them to experiment and test new concepts efficiently
  • Ensure their technical strategies align with business objectives, in delivering solutions that drive tangible business value
  • Influence and promote standardization, re-usability, and governance
  • Accelerate architectural transformation with in-built enterprise capabilities such as cloud-first, API-first initiatives with security, scalability and availability

Citizen Developers 

Can quickly build and deploy applications using low code platforms that offer pre-configured components and ready-to-use modules, significantly reducing development time and accelerating time-to-market for new applications.


Pre-sales teams can:

  • Build prototypes or POCs using pre-built and drag-and-drop components. This allows them to showcase product capabilities to potential customers (tailored to their needs), demonstrating the solution's value proposition
  • Gather valuable early feedback from potential customers to refine sales pitch and product roadmap
  • Can be more customer-centric doing quicker validation of solutions, building a strong sales pipeline and closing deals faster – ultimately leading to a smoother sales process and increased customer value


By empowering businesses to rapidly develop and deploy solutions that address customer needs, low code platforms become a catalyst for success. We've seen this firsthand with our BFSI and Telecom customers accelerating their GTM at 2x-5x speed and up to 60% reduction in TCO of app development. This translates to faster time-to-value for our customers, ultimately leading to increased customer satisfaction and business growth. If you're looking to accelerate your customer value delivery, consider exploring low code solutions.