“One in four retail branches to close in Europe,” predicted a study mid-last year. This comes as no surprise, given the number of challengers that core banking systems of traditional banks face today. For instance, neobanks — mobile-centric retail banks, often without physical branches — have tripled in number in the last three years. Over 30 neobanks went live in the middle of a global pandemic, including niche ones like Daylight, a US bank for LGBT+ members. This isn't euro-centric either; there is a significant boom in digital banking across Asia and Africa too.
As the pandemic forces customers to do as much interaction as possible online, “70% of account openings, deposits, consumer loans, and credit card applications will happen remotely over the next three years.” Enabling digital banking experiences of existing offerings is only one part of the story. To truly emerge successful in the 21st century, banks and financial institutions also need to devise innovative new offerings for the digital banking world.
More importantly, this needs to be rapid, agile, adaptable, and scalable. It is here that low-code software development will play a crucial role.
Low-code accelerates the app development journey significantly, often by over 50%, while also reducing costs proportionately. This can be game-changing for banks and financial institutions that wish to offer innovative services to their customers.
Whether you need an app that lets users buy cryptocurrency or simply complete their Know Your Customer (KYC) compliance remotely, a financial services and banking low-code platform can help you develop and deploy it within weeks, if not days! In fact, that’s what a Fortune 100 insurance company did with WaveMaker. They used the WaveMaker platform to swiftly develop innovative applications, with 80% less coding than traditional development would have needed, and without any additional investment in skilled resources.
Low-code achieves this with:
One of the biggest costs associated with application development tends to be technical debt.
With rapid advancement in technology, banks and financial institutions are expected to deliver a sleek and enjoyable experience for the end user, forcing them to regularly modernize their applications. They must do this without compromise on the complex and highly secure backend technology that powers it.
A low-code platform can help banks achieve this, while also minimizing technical debt in the long term. It does so with:
Studies show that “80% of consumers are more likely to make a purchase when brands offer personalized experiences.” The risk of not personalizing is high too: Gartner found that brands risk losing 38% of customers to poor personalization efforts.
Enabling unique, personalized digital banking experiences for customers will differentiate leaders from the laggards. Same goes for the various B2B customers of independent software vendors (ISVs) in the banking industry for core banking software.
Banking Low-code can make such personalization for the financial services industry not only possible, but also scalable and effective. For instance, a 65-year old, California-based credit scoring and financial data analysis company personalized the lending experience for over 1,500+ banks with WaveMaker. Low-code powers this with:
Not all banks and financial institutions have the luxury of large in-house technology teams to build their applications. Several specialized ISVs who develop apps exclusively for the banking and financial services industry, are in need of efficient ways to build and reuse application components.
It is here that white-labeling of low-code platforms like WaveMaker can help. Low-code platforms can be customized for different user personas and can help by:
As we speak today, the financial services industry is going through a sea change. From being a supporting function, IT today shapes business models, operations and even service delivery entirely. And as PWC recommends, simplifying legacy systems, taking SaaS beyond cloud based core banking low-code, adopting robotics/AI, and preparing enterprise architecture to connect to anything — from enterprise databases and big data to IoT — will become top priority for global players in the financial services industry.
Banking Low-code can offer the speed, flexibility, and customizability needed to create personalized banking experiences for customers.
Explore WaveMaker use cases for banking & financial services