Accelerating digital transformation is more than just good business — it’s crucial to staying relevant and profitable. Executives in all industries are leveraging digital technologies to reshape customer experiences, operations, and business models. We believe that custom applications are key to radically improving performance and reach of enterprises. For a successful digital transformation, we recommend a step-by-step approach that is not only proven across industries and geographies but one that also scales according to your organization’s digital maturity.
Realms of Digital Transformation
Whether in the service of transforming how their businesses work or to combat disruptions by digital native companies, the ability to deliver custom applications at the speed of business must be a key priority for any company hoping to compete in the future.
However, the approach and success rate varies for each organization depending upon their digital maturity and organization culture. Whether you are taking an integrated approach or focusing on solving discrete business problems, the goals of digital transformation must align with one or more of the following realms:
Customer Delight
Transforming customer experience across touch points and gaining deeper understanding of customers for digitally enhanced top line growth.
Operational Excellence
Process digitization and employee enablement that promotes data-driven decision-making resulting in greater performance improvement and overall operational transparency.
Business Innovation
New digital products and/or digitizing existing business models that transcend existing organizational boundaries.
The role of people, process and technology
An organization can attain digital nirvana only when they have application delivery capabilities that cut across all of the three realms. A strong business-IT alignment is a necessary precondition to develop and maintain such capabilities. What separates digital leaders from the rest is a clear digital strategy combined with a culture and leadership poised to drive the transformation.
Very often, organizations apply technology to chart the course of digital transformation only to find that the technology multiplies the impact and visibility of the problem. While technology is the enabler and can be the basis for transformation, you need much more than a platform to succeed. It’s the intersection of people, process and technology that can pave the way to success.
3 Steps for successful Digital Transformation
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