In the retail industry, providing a personalized customer experience is a significant differentiator. As the modern, digital customer is more informed, store managers need to keep up, to cater to specific requirements and product needs.
A big furniture and mattress company in the United States has retail sales stores where a significant part of its customer traffic are moving to online channels.
They needed to enable store managers provide a personalized shopping experience by developing an appointment scheduling application for customers when they visited the website.
With the aim of empowering their physical store workforce, they chose the WaveMaker Platform to develop an application that could save time and cost, and enhance customer experience.
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