Wired for experience®

Accelerating digital transformation is more than just good business — it’s crucial to staying relevant and profitable. Executives in all industries are leveraging digital technologies to reshape customer experiences, operations, and business models. We believe that custom applications are key to radically improving the performance and reach of enterprises. For a successful digital transformation, we recommend a step-by-step approach that is not only proven across industries and geographies but also scales according to your organization’s digital maturity.

Realms of Digital Transformation

Whether in the service of transforming how their businesses work or to combat disruptions by digital native companies, the ability to deliver custom applications at the speed of business must be a key priority for any company hoping to compete in the future.

However, the approach and success rate varies for each organization depending upon their digital maturity and organization culture. Whether you are taking an integrated approach or focusing on solving discrete business problems, the goals of digital transformation must align with one or more of the following realms:

Customer Delight Transforming customer experience across touchpoints and gaining a deeper understanding of customers for digitally enhanced top-line growth.

Operational Excellence Process digitization and employee enablement that promotes data-driven decision-making resulting in greater performance improvement and overall operational transparency.

Business Innovation New digital products and/or digitizing existing business models that transcend existing organizational boundaries.

The role of people, process and technology

An organization can attain digital nirvana only when they have application delivery capabilities that cut across all of the three realms. A strong business-IT alignment is a necessary precondition to develop and maintain such capabilities. What separates digital leaders from the rest is a clear digital strategy combined with a culture and leadership poised to drive the transformation.

Very often, organizations apply technology to chart the course of digital transformation only to find that the technology multiplies the impact and visibility of the problem. While technology is the enabler and can be the basis for transformation, you need much more than a platform to succeed. It’s the intersection of people, process, and technology that can pave the way to success.

3 Steps for successful Digital Transformation

Identify stakeholders, champions, and potential opposition

Gain strategic organizational alignment and influential advocacy

Map existing applications to Pace Layers

Define the benefits of the initiatives in quantifiable terms and success metrics for process and technology alike.

Democratize application development for citizen developers

Strive for business-IT alignment using 2-Pass Development approach

Choose the right platform for delivering custom applications

Renovate legacy applications

Speed innovation by delivering applications at the speed of business

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Bimodal IT
Pace Layering

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2-Pass Development
Citizen Developers

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Low-Code Platform Guide
RAD Platform


With the aim to make your app development journey simple, easy, and hassle-free, we just revamped our website and product platform with better and enhanced features and an awesome user experience for all our customers and new users.

WaveMaker is a renowned name in the application development world, and we want to reach out to our clients across the globe with a more meaningful and enhanced experience. Every time they came in to build an app, we wanted to give them a wow experience.  The task was to take the application development experience to the next level & provide a powerful interface that enables quick & easy App development. To take users on a website & product journey that’s even more seamless, structured & intuitive than ever before.

For that, we re-looked at various touchpoints like the brand calls, target audience, first-time user experience, etc. We thought over questions like “is the user experience engaging enough? Are we reaching out to the right customers? Are the tutorials helping users to execute easily? And so much more.

The key objective was to coordinate and integrate the touchpoints so that they seamlessly meld together and provide our users with the best experience.

We examined WaveMaker’s customer journey, to understand where exactly we could eliminate distractions and make it more engaging.

This helped us to find out broken experiences or interactions all through the funnel, keeping the end user’s perspective in mind. We mapped out the customer journey to understand how the user feels before, during, and after using the product. Conducted usability tests with the developers to boost productivity & improve learn-ability.

The goal was to take a customer-centric holistic approach & come up with a strategy and design that helps up the conversion rate.

What we did to make it better :  

  1. Brand Value Redesigned

Carried out branding exercises to recreate the brand identity. Re-imagined perception of the brand across touch-points to improvise on the brand visibility.

2. Logo Improvised

Humanized the logo to make it more inviting & relatable. Make sure that the logo gets designed with precision, aligned with the Brand Values & has higher recall merit.

3. Website Refined

With a product first experience, we covered all the bases. From crafting, stunning graphics to cutting the content clutter, developing site architecture that works like magic, all developed with a strategy to inspire, interest, engage, and convert the target audience.

4. Customer On-Boarding Streamlined

Making the first-time experience with the product, fast, easy & simple, was high on the agenda. From reducing the number of forms required to fill before the sign up to inculcating a 5 step tutorial video, to build an App, fast & easy, helped streamline the process

5. Product Modified

Carried out a UX overhaul to make WaveMaker 9.0 Studio more resource-driven & intuitive. Simplified & de-jargonized the context throughout the tool. Dashboard made minimalistic, canvas more distinguishable with the help of colors & navigation easier with the use of icons.

6. Tutorials Imbibed

Action-oriented tutorials were introduced with the aim to simplify the user journey while working on the tool. The flow of the tutorials was simplified keeping in mind the context, language, and purpose. Video content was made interactive, helping users walk through the interface in a narrative flow.

The result was a brand new website and product platform packed with enhanced features, better user experience, intuitive tools, and a customer-friendly platform that can help you build enterprise-grade apps in just a few days.